HORAGE’s journey into the mysterious world of tourbillism* has become an essential part of our brand DNA. Some might call it an obsession: we wouldn’t disagree.
Another quirk of our brand is the tendency to question the status quo of Swiss mechanical watchmaking: Why can’t an independent brand build movements in-house? Why should innovative materials like Silicon or manufacturing technologies like LIGA tech be the exclusive domain of the ‘big guys’? Why should a Swiss-Made tourbillon timepiece cost more than a high-quality family car?
tourbillism* / tʊərˈbɪl ɪz əm /
- A pathological tendency to spend hours staring into a flying tourbillon,
whilst ignoring the rest of the world. - See also HORAGE, an independent Swiss watchmaker



















