Is there such a thing as a universal aesthetic?
OMNIUM - the name
Author: Andreas Felsl
In a world obsessed with a never ending tsunami of new, better, shiny, technologically mega-awesome, disposable stuff it’s somehow re-assuring to discover that simple, uncluttered and pure forms can actually reward us with a sense of calm and serenity when all around us the constant white noise of modern life incessantly rages on. Something, I'm sure you'll agree that is worth its weight in gold.
This is where we set off on the HORAGE journey many years ago with the Omnium series of timepieces. Other brands can make loud, garish, ostentatious products. They polarize and that's no bad thing in itself. But that's not our style, we'd prefer to be the quiet ones taking it all in at the back of the classroom than the braggarts shouting at the front.
We're not consciously sitting on the fence here, pleasing all and no one in particular. A Swiss made watch is an expensive investment, not something you buy on a whim and discard a year later if your tastes happen to have moved on to pastures new.