How it all came to be...
One day, like most, we were entrenched in conversation over lunch. The shop talk of the day was our work over the past decade supplying the “who’s who” of the Swiss watch industry.
The conversation came to a turning point where we began asking ourselves why we were always outsourcing our creative, business and technical expertise to the benefit of other brands and their product categories.
“Why couldn’t we direct some of our energy and passion for watchmaking into something for ourselves.” and then it hit us. “We should be making timepieces for us!”
And making watches for us meant, how we envisioned a modern mechanical watch to look and feel. As designers and manufacturing experts we realized we had the know-how to make this happen, but without a brand to hang our hat on the entire project would bare little significance.