THE TALE

BEHIND THE TALE

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“Luxury could be something else, something simple, something enduring.It could be made to last!

But above all, luxury should assume its responsibility in this globalized world.
Luxury should participate in helping create better understanding among cultures and it should stand for peace.
It could also participate in education, which we think is the heart of everything. Each country on our planet is part of the one world we live in.
In order to do our bit to help creating more equality between these very different countries we created the Tale.

- We will infuse social responsibility into the world of luxury.
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HOW DOES IT WORK?

With every limited edition OMNIUM watch sold we donate a significant amount to a charity, NGO or individual that is involved in either educational programs or into a project which has global environmental impact.

HOW DO WE CHOOSE?

In regular cycles we pick a country out of the possible 194 countries currently listed by the UN. We spilt the pool of nations into large, medium and small size according to GDP and population. The country is then selected at random so we are not influenced by current media trends and events. (However when we drew Haiti at an event at Schloss Binningen in 2010 – the year of the devastating earthquake – it made us wonder if coincidence has a way of making itself heard…)We then choose a suitable charity / NGO which is already working in education. Once the connection is established the charities will receive funding via the sales of the respective limited edition watches… Until now 6 countries and one global project have been selected, so there are 188 more countries to go plus some unexpected projects which might change our world.“Exceptions prove the rule…”

WHAT ABOUT TRANSPARENCY?

We want to ensure the highest level of transparency. When sold through our retailers, the funds will be paid directly by our company. For products on consignment, the donation will also be made directly by our company and not by the retailers as soon as the consigned watch is sold. There will be no administrative fees decreasing the amount of the donation.

THE COLLECTORS EFFECT

We have created a collectors project which is perhaps the longest one running in watch making history. It is unique insofar that the collector is actively investing in education and making the world a little bit more just. The editions of the small countries may be the ones which gain the biggest value in future, just because there are so few of them.

WHAT WE LOVE ABOUT THIS TALE

Since starting this project we have learned lots of things. It has been a real eye opener in many ways. But it is not the hard facts and figures which have touched us most. It is meeting the people behind the charities and organizations who are trying to make a difference. They are modest, kind, enthusiastic, patient, inspiring ... The best thing is you find out yourselves and read their stories in the individual country section. We hope you are as inspired as we are!

Year
Country
Size
Limited Edition pcs
What we support